When did the media become reality?

One of the reactions to the September 11th Media Fast was to accuse those taking part of "avoiding reality". When did the media become reality? Why is taking a day to unplug from the net and mass media avoiding reality? If anything I spent more time with the reality of the world around me that day, than most days when I'm plugged into to the staged world of the media and the net.

The scary thing is that it took me two days to question the assumption that the media is reality.

-Peace
Dave

PS you'll need to read Jen's post on criticism of the media fast to put this post in context.