Globalization of the Imagination

When a religion aggressively proselytizes and seeks to transform the world, its most important resource is its images. It is image that transforms the imagination, and it is imagination that engenders a lifestyle. And what globalization does better than anything else is transform the imagination. That is why the entertainment and advertising industries are the first wave of the emerging global consciousness.
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What is at stake in globalization is not only the production and consumption of products, but more important the construction of a homogenized global consumerist consciousness. Globalization wants more than your pocketbook, it wants your soul.
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In late capitalism we see an almost total comodification of life. And once everything is commodified - including beliefs, worldviews and cultural products - then the imperial hegemony of global capitalism has been established.

Quotes from Colossians Remixed's first chapter Placing Ourselves: Globalization and Postmodernity.