Honda has joined up with Thumbworks to put out Element Surfing, an arcade game you can play on select mobile phones that puts the spotlight on Honda's wacky Element SUV.
Just on cell phones, pity. This is Honda's second go at placing the Element in a game, the first was SSX 3 . Though in SSX the Element was in the background as a sponsor, it sounds like the new game puts the box wonder at the center of the action. Honda's been doing some imaginative marketing of the Element.
- Peace
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