Wednesday, October 29, 2008

Wassaup 2008

From the same guy who made the Bud commercials back in the day.
It was all possible, Stone says, because Budweiser never owned the rights to the idea. He’d originally made it as a short film independent of the brand, and Budweiser had only leased the rights, paying a mere $37,000 for five years of use. Back then, people gave him a hard time about the low price. Now Stone, a diehard Obama supporter, says it’s more than paid off. “That I’m able to use an idea distributed by a huge company, who made a lot of money off it, so that now when I put out what I want to say, it’s recognizable, and it sparks -- that’s worth $1 million to me.”

Love the spot and the background story.

- Peace

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